ANGIE V. ZBORNIK
POB 3225, Durango, CO 81301
Q U A L I F I C A T I O N S
Angie.Zbornik@gmail.com ● 970.769.7498 ● www.OutPutInk.com
Innovative marketer with twenty years experience utilizing creative strategies that get the attention of consumers and stand out from the competition. Identifies, prioritizes, and successfully evangelizes the intrinsic values of products and companies. Enthusiastic, easy to work with, positive collaborator. Budget conscious, focused, analytical, and organized. Experienced in:
MARKETING: Branding/Budgets/Campaign Analysis/Consumer Research/Competition Research
ADVERTISING: Broadcast Advertising/Direct Mail/Outdoor Advertising/Print Advertising/Media Buying
PROMOTION: Brochures/Events and Tradeshows/Newsletters/Sales Kits/Sales Promotions/Signage
PUBLICITY: Email Blasts/Press Kits/Press Releases/Social Media/Website
E X P E R I E N C E
2005-Current Owner, OutPutInk — Durango, Colorado
1998-2005 Alaska Northwest Books/Graphic Arts Center Publishing Company — Anchorage, Alaska
Value: Increased business and recognition for wide variety of clients and budgets. Distilled technical information into effective sales materials and advertising to enhance customer understanding and *increase sales. Successfully advocated clients through traditional and digital public relations campaigns. Clients: Graphic Arts Books, Bland Solar and Air-*increased sales by 70%, Marthedal Solar, Signature Solar, All Climate Air, Greiner Solar, Air Maze Solar, Networking Area Businesses, Tricia Bland-L.E.A.N. pilates-dietitian-personal training, Eyrie Studio, Prairie Splendor Farm B&B, Maverick Construction, Andrea Martone Pilates Durango, Calloused Palms Farm, La Plata County Humane Society(pro bono)
1997-1998 Northland Publishing/Rising Moon — Flagstaff, Arizona
Marketing Coordinator (2000 Employee of the Year)
Value: Successfully communicated value of unique regionally based titles to target audiences. Achieved publicity and sales nationally and internationally for independent regional publisher recognized for nonfiction titles for adults and children on nature, travel, native cultures, etc.
Value: Produced creative press kits and promotions that caught attention of reviewers and consumers. Helped increase sales and recognition for books and authors of independent publisher.
1997 Mesa Tribune — Mesa, Arizona
Account Executive, Advertising Designer
Value: Completed effective schedules and designed advertising for a wide range of budgets and clients. Maximized co-op use to expand clients’ budgets. Increased sales territory revenue by five times.
1992-1997 Zillman Advertising — Madison, Wisconsin
Media Buyer, Account Executive
Value: Gained experience in all facets of marketing, advertising, publicity, design, administration.
E D U C A T I O N
1989-93 University of Wisconsin – Madison
(Also ongoing professional development studies in website design, social marketing, SEO, etc.)
Bachelor of the Arts – Journalism/Advertising
R E F E R E N C E S
• Glenn Bland (Owner, Bland Solar and Air: 661-836-3880 or email@example.com)
• Sara Juday (Writer/Editor, University of Alaska Anchorage: 907-244-3357 or firstname.lastname@example.org)
• Brent Brown (Project Manager, Tierra Group: 970-259-4571 or email@example.com)
T E C H N I C A L S K I L L S
Proficient in Mac and PC platform programs including: Microsoft Office, Quickbooks, Adobe CS5